東京タワー内のピックルボールコートに、ベストアメニティ株式会社が命名権（ネーミングライツ）を取得したことが発表された。施設名称は「東京タワー ベストアメニティ ピックルボールコート」に改称される。ランドマーク施設でのピックルボール命名権取得は日本で初めての試みであり、スポーツ施設の民間資金調達モデルを示す事例として重要だ。
Overview of the naming-rights acquisition
| Item | Details |
|---|---|
| Facility | Pickleball court inside Tokyo Tower |
| Company acquiring naming rights | Best Amenity Co., Ltd. |
| New facility name | Tokyo Tower Best Amenity Pickleball Court |
| Location | Minato-ku, Tokyo (on the Tokyo Tower grounds) |
Best Amenity Co., Ltd. is a company engaged in the wholesale and manufacture/sale of food, beverages, and daily goods. As a strategy to raise brand awareness through acquiring sports-facility naming rights, it chose Tokyo Tower, one of Japan's foremost tourist spots.
What are naming rights
Naming rights are a contract in which a company acquires the right to put its brand name on the name of a sports or public facility. It's a familiar approach for baseball and soccer stadiums, but applying it to a pickleball court is rare in Japan.
企業側のメリットは、施設を訪れる来場者・メディア報道・SNS投稿を通じた継続的なブランド露出だ。東京タワーは年間300万人以上の来場者がいることで知られ、国内屈指の観光スポット。そのコート名称にブランドが入ることで、スポーツ×観光×企業ブランディングの相乗効果が見込まれる。
The significance of naming rights for Japanese pickleball facilities
Japan's pickleball industry is in a rapid-growth phase.The new structure formed by merging the JPA and PJF, "Pickleball Japan,"が4月14日に始動して、競技基盤の整備が進んでいる。
Amid this, the emergence of naming-rights acquisition -- a "private financing model" -- for a facility is significant. A model that funds facility operation and upkeep through corporate sponsorship rather than relying on taxes or membership fees could contribute to accelerating facility development going forward.
Sansan Tokyo Openのような企業スポンサーシップが大会レベルで浸透してきた中、施設レベルでの命名権取得は業界の資金調達手段の多様化を示している。
Access
Tokyo Tower is at 4-2-8 Shibakoen, Minato-ku, Tokyo. The nearest stations are Akabanebashi Station on the Toei Oedo Line (5-minute walk) and Onarimon Station on the Toei Mita Line (7-minute walk).
FAQ
Q. What are the court usage fees?
A. For details, please check the Tokyo Tower official site or the court operator.
Q. What kind of company is Best Amenity?
A. It is a company engaged in the manufacture, wholesale, and sale of food, beverages, and daily goods. This naming-rights acquisition is a strategic sponsorship aimed at raising brand awareness.
Q. From when are the naming rights in effect?
A. 発表に基づき2026年4月に契約締結。施設への表示は順次更新予定です。詳細は東京タワー公式情報をご確認ください。
[Source]
Tokyo Tower x Best Amenity naming-rights agreement announcement (April 2026)
