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JOOLA | A table tennis powerhouse sweeps the pickleball market
JOOLAis a table tennis equipment maker founded in 1952 in Landau, Germany, by Karl Frey. A global brand that served as the official table tennis table sponsor of the 1996 Atlanta, 2000 Sydney, and 2004 Athens Summer Olympics. In late 2024 it relocated its global headquarters to North Bethesda, Maryland. It made a full-scale entry into the pickleball market in 2022 and established itself as a top brand in a short time.
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Entry into pickleball and rapid growth
In 2022 it signed a lifetime contract with the world No. 1-rankedBen Johnsand announced a partnership with the PPA Tour.Ben Johns Hyperion CFS 16's release had a major impact on the paddle industry, transforming the industry's spin standard with Carbon Friction Surface (CFS) technology.
Main product lines
The current flagship is the Perseus series (co-developed with Ben Johns).Hyperion CFSThe series remains popular as well. In 2026 it released a pickleball-specific shoe, the "FUNKSH1n_PB: R4LLy" (limited to 1,500 pairs), evolving into a comprehensive brand beyond paddles with balls, bags, nets, and apparel.
Signed pro players
Ben Johns、Collin Johnsand other top pros, starting with the Johns brothers. The application of spin-control technology built in table tennis to paddle development is its biggest differentiator.
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Reference Links
* The prices, sponsored players, rankings, etc. in this article are information as of June 2026. Please check each official site for the latest information.