SANNO SPORTS (Udagawacho, Shibuya Ward, Tokyo), which handles pickleball equipment, has renewed its store. The highlight is stocking more than 300 kinds of paddles and setting up a test-hitting space where you can try them in-store. It also offers sample loans. By providing an environment in the city center where you can swing and choose before buying, it aims to support paddle selection for the ever-growing number of players.
A store where you can "swing and choose" from over 300 kinds
What this renewal put front and center is a carefully selected lineup of more than 300 kinds of paddles. It stocks across major domestic and international brands, including JOOLA, CRBN, Diadem, PADDLETEK, SIX-ZERO, PROTON, Selkirk, SLK, HOLBROOK, ASICS, and YONEX. A test-hitting space is set up in-store, so you can actually pick one up and check the feel before buying. Its strength is being able to pin down, with the actual item, a paddle's fit that's hard to grasp from a spec sheet alone.
In addition to test-hitting, sample loans too
In addition to the in-store test-hitting experience, a paddle sample loan service (by consultation) is also available. Uses like taking out a paddle you're curious about and trying it in real play are envisioned. An online shop is also attached, supporting 24-hour purchases and same-day shipping. A free-shipping campaign is also running, set up so you can choose while going back and forth between store and e-commerce. A pop-up space is also provided.
Store overview
| Item | Details |
|---|---|
| Store name | SANNO SPORTS |
| Location | 6-15 Udagawacho, Shibuya Ward, Tokyo |
| Nearest | 8 minutes on foot from Shibuya Station |
| Hours | 11:00〜19:00 |
| Paddle lineup | Carefully selected 300-plus kinds |
| Main Functions | Test-hitting space / sample loans (by consultation) / pop-up / online shop |
| Operator | SANNO SPORTS LLC (representative: Tatsuro Tajima) |
The breadth of brands handled
| Category | Main brands |
|---|---|
| Pickleball-specialist category | JOOLA/CRBN/PADDLETEK/SIX-ZERO/PROTON/Selkirk/SLK/HOLBROOK |
| General sports category | Diadem/ASICS/YONEX |
The meaning of more specialty stores in the city center
The operator is a company with more than 15 years of experience as a specialty store for floorball and neo-hockey. It has directed the equipment-sales expertise it has built toward the growing pickleball market. The more players there are, the stronger the demand to choose the one paddle that suits you. An environment where test-hitting and sample loans can be completed at a single city-center store accommodates a wide range, from a beginner's first paddle to an experienced player's replacement. That places to "try before choosing" equipment increase quietly supports the sport's taking root.
Summary
SANNO SPORTS's renewal is a move to enrich the paddle-selection experience. With the combination of test-hitting over 300 kinds, sample loans, and same-day e-commerce shipping, an easy-to-choose base is born in Shibuya. The more equipment stores develop, the more easily the player base can broaden further.
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andDunlop enters the paddle market
andA facility rush spreading nationwide
andTo Japan's Playing Population of 330,000
Source:PR TIMES / SANNO SPORTS LLC / SANNO SPORTS official (pickleball specialty store) / ABOUT
