{"id":4618,"date":"2026-08-11T16:30:00","date_gmt":"2026-08-11T07:30:00","guid":{"rendered":"https:\/\/pickle-times.com\/?post_type=news&p=4618"},"modified":"2026-09-28T19:51:10","modified_gmt":"2026-09-28T10:51:10","slug":"tv-aichi-pickleball","status":"publish","type":"news","link":"https:\/\/pickle-times.com\/en\/news\/tv-aichi-pickleball\/","title":{"rendered":"TV Aichi records a special in public, with Abareru-kun and Nana Suzuki at a pickleball taster"},"content":{"rendered":"

\u30c6\u30ec\u30d3\u611b\u77e5\u304c\u3001\u7279\u5225\u756a\u7d44\u300e\u8857\u89d2\u30d7\u30ec\u30fc\u30e4\u30fc\u767a\u6398\uff01\u307f\u3093\u306a\u3067\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u300f\u306e\u516c\u958b\u53ce\u9332\u3092\u30012026\u5e748\u670822\u65e5\uff08\u571f\uff09\u306b\u4e09\u4e95\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30d1\u30fc\u30af \u3089\u3089\u307d\u30fc\u3068\u611b\u77e5\u6771\u90f7\uff08\u611b\u77e5\u90e1\u6771\u90f7\u753a\uff09\u3067\u5b9f\u65bd\u3057\u305f\u3002\u30b2\u30b9\u30c8\u306f\u3042\u3070\u308c\u308b\u541b\u3068\u9234\u6728\u5948\u3005\u3002\u53ce\u9332\u306e\u524d\u5f8c\u306b\u306f\u3001\u30d7\u30ed\u9078\u624b\u304c\u76f4\u63a5\u6559\u3048\u308b\u7121\u6599\u4f53\u9a13\u4f1a\u304c\u4e8c\u90e8\u5236\u3067\u958b\u304b\u308c\u3001\u6765\u5834\u8005\u306f\u305d\u306e\u5834\u3067\u30e9\u30b1\u30c3\u30c8\u3092\u63e1\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3002\u653e\u9001\u306f2026\u5e749\u6708\u306b\u4e88\u5b9a\u3055\u308c\u3066\u3044\u305f\u3002\u5730\u4e0a\u6ce2\u5c40\u304c\u756a\u7d44\u3065\u304f\u308a\u3068\u521d\u5fc3\u8005\u306e\u5165\u53e3\u3092\u4e00\u3064\u306e\u4f1a\u5834\u3067\u307e\u3068\u3081\u3066\u3064\u304f\u308b\u69cb\u56f3\u306f\u3001\u65e5\u672c\u306e\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u666e\u53ca\u304c\u30c6\u30ec\u30d3\u5c40\u3092\u52d5\u304b\u3059\u6bb5\u968e\u306b\u5165\u3063\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n

300 seats for the recording, free tasters in two parts with nothing to bring<\/h2>\n

\u756a\u7d44\u306f\u3042\u3070\u308c\u308b\u541b\u30c1\u30fc\u30e0\u3068\u9234\u6728\u5948\u3005\u30c1\u30fc\u30e0\u306e\u5bfe\u6c7a\u3092\u8ef8\u306b\u9032\u3080\u3002\u516c\u958b\u53ce\u9332\u306f14\u6642\u304b\u308917\u6642\u3067\u3001\u89b3\u89a7\u306f\u5b9a\u54e1300\u540d\u306e\u4e8b\u524d\u7533\u8fbc\u5236\u3002\u305d\u306e\u524d\u5f8c\u306b\u7f6e\u304b\u308c\u305f\u7121\u6599\u4f53\u9a13\u4f1a\u306f\u3001\u7b2c\u4e00\u90e8\u304c10\u6642\u304b\u308912\u6642\u534a\u3001\u7b2c\u4e8c\u90e8\u304c17\u6642\u304b\u308919\u6642\u3068\u3044\u3046\u69cb\u6210\u3060\u3002\u3069\u3061\u3089\u3082\u624b\u3076\u3089\u3067\u53c2\u52a0\u3067\u304d\u3001\u521d\u5fc3\u8005\u3092\u4e3b\u306a\u5bfe\u8c61\u306b\u3057\u3066\u3044\u308b\u3002\u53c2\u52a0\u306b\u306f\u3072\u3068\u3064\u6761\u4ef6\u304c\u3042\u308a\u3001\u4e09\u4e95\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30d1\u30fc\u30af\u30dd\u30a4\u30f3\u30c8\u300c\u30e1\u30f3\u30d0\u30fc\u30ba\u30da\u30fc\u30b8\u300d\u306e\u767b\u9332\u753b\u9762\u3092\u63d0\u793a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u4f1a\u5834\u306f1\u968e\u4e2d\u592e\u306e\u300c\u30e1\u30a4\u30f3\u30b9\u30af\u30a8\u30a2\u300d\u3001\u958b\u50ac\u6642\u9593\u306f10\u6642\u304b\u308919\u6642\u306e\u901a\u3057\u3067\u3001\u89b3\u89a7\u3082\u4f53\u9a13\u3082\u8cbb\u7528\u306f\u304b\u304b\u3089\u306a\u3044\u3002\u5f8c\u63f4\u306f\u4e00\u822c\u8ca1\u56e3\u6cd5\u4eba\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u65e5\u672c\u9023\u76df\u304c\u52d9\u3081\u305f\u3002<\/p>\n\n\n\n\n\n\n\n
Time slot<\/th>\nDetails<\/th>\nConditions for taking part and watching<\/th>\n<\/tr>\n<\/thead>\n
10:00\u301c12:30<\/td>\nFree taster, part one (taught by pro players)<\/td>\nNothing to bring; show the Members Page registration screen<\/td>\n<\/tr>\n
14:00\u301c17:00<\/td>\nPublic recording of the special program \"Street Player Hunt! Pickleball for Everyone\"<\/td>\n300 seats, advance application required<\/td>\n<\/tr>\n
17:00\u301c19:00<\/td>\nFree taster, part two (taught by pro players)<\/td>\nNothing to bring; show the Members Page registration screen<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Terrestrial TV came to build an entry point to the sport, not just an audience for a show<\/h2>\n

What stands out about this day is that the station sets up a celebrity matchup as the draw while opening beginner courts on either side of it. A recording alone would only need an audience. But by splitting the taster into a morning and an evening part and making it possible to come empty-handed, families who came to watch the show can hit their first ball right there.<\/p>\n

In the Kanto region, TV Asahi's five-minute program Tsunagaru Pickle brought a court to a summer festival site for 37 days, earning far more contact time on the ground than its airtime. TV Aichi's version here is a one-off but close in thinking. Spread awareness over the air, and provide the same brand of experience on the ground. In Pickleball One's market survey, awareness of the sport is still low at 13.1%, while interest among those who know it is high. Television is one of the few routes that reaches the people who do not know it.The case of TV Asahi putting a permanent court at a summer festival<\/a>set beside it, and a flow of broadcasters stepping into the practical work of growing the sport comes into view.<\/p>\n

Daniel Moore, Aoi Nakata and Saki Oyama on the beginner courts<\/h2>\n

\u4f53\u9a13\u4f1a\u306b\u306f\u30c0\u30cb\u30a8\u30eb\u30fb\u30e0\u30fc\u30a2\u9078\u624b\u3001\u4e2d\u7530\u3042\u304a\u3044\u9078\u624b\u3001\u5927\u5c71\u7d17\u8f1d\u9078\u624b\u304c\u5165\u308a\u3001\u6765\u5834\u8005\u306b\u76f4\u63a5\u624b\u307b\u3069\u304d\u3092\u3057\u305f\u3002\u756a\u7d44\u306e\u5bfe\u6c7a\u3092\u6cb8\u304b\u305b\u308b\u30d7\u30ed\u304c\u3001\u305d\u306e\u307e\u307e\u521d\u5fc3\u8005\u306e\u96a3\u3067\u30e9\u30b1\u30c3\u30c8\u306e\u6301\u3061\u65b9\u304b\u3089\u6559\u3048\u308b\u3002\u3053\u306e\u8ddd\u96e2\u306e\u8fd1\u3055\u306f\u3001\u5e02\u5834\u306e\u5c0f\u3055\u3055\u3068\u8868\u88cf\u4e00\u4f53\u3060\u3002\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u30ef\u30f3\u306e\u63a8\u8a08\u3067\u65e5\u672c\u306e\u7af6\u6280\u4eba\u53e3\u306f\u304a\u3088\u305d33\u4e07\u4eba\u3002\u524d\u5e74\u306e\u304a\u3088\u305d4.5\u4e07\u4eba\u304b\u3089\u4e00\u5e74\u3067\u5927\u304d\u304f\u5897\u3048\u305f\u3068\u306f\u3044\u3048\u3001\u53c2\u52a0\u8005\u304c2024\u5e74\u306b\u7d041,980\u4e07\u4eba\uff08\u7c73SFIA\u8abf\u3079\uff09\u306b\u9054\u3057\u305f\u7c73\u56fd\u3068\u306f\u6841\u304c\u3075\u305f\u3064\u9055\u3046\u3002<\/p>\n

Because the market is small, top players can stand in a free beginners' slot. In Shibuya Ward, active players sent to international events continue coaching at the ward's parent-and-child classes, and some rounds have gone to a lottery after being oversubscribed.The case of a free class in Shibuya Ward going to a lottery<\/a>\u3068\u540c\u3058\u304f\u3001\u6771\u90f7\u753a\u306e\u4f1a\u5834\u3067\u3082\u300c\u672c\u6765\u306a\u3089\u6709\u6599\u7d1a\u306e\u6307\u5c0e\u304c\u7121\u6599\u3067\u53d7\u3051\u3089\u308c\u308b\u300d\u6642\u9593\u304c\u751f\u307e\u308c\u305f\u3002\u30b3\u30fc\u30c1\u696d\u306b\u76f8\u5834\u304c\u3064\u304f\u524d\u306e\u3001\u4eca\u3060\u3051\u306e\u5149\u666f\u3060\u3002<\/p>\n

Why a commercial facility becomes the venue, and what it means to plant seeds in Tokai<\/h2>\n

The choice of LaLaport as the venue is calculated too. On weekends, shopping malls are crossed by crowds of families who have never once searched for pickleball. The entry point to the sport is placed not in a gymnasium where interested people gather, but beside a walkway used by people with no interest at all. The requirement to show a members-page registration screen also works for the mall as a device for collecting visitor data and tying it to promotions. The broadcaster and the mall find their separate aims meeting on a single court.<\/p>\n

Regional conditions are part of the background. In Pickleball One's survey, interest is distributed with Kanto at 66.5% and Kansai next at 13.5%, while Tokai stays at 6.8%. Aichi is still a thin market, and a local station is dropping a program and a hands-on session into it together. The picture is of TV Aichi pulling a sport that has warmed up in Kanto into its own broadcast area.An article analyzing how far pickleball has spread in Japan<\/a>also names building touchpoints outside the big cities as the next area for growth.<\/p>\n

What the September broadcast will leave on Tokai's courts<\/h2>\n

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Sources<\/h2>\n