From an era when pros earned on court to one in which they design and run the courts themselves. Philippine papers reported in unison around July 29 that Johns Design and Consulting (JDC), the firm of Ben & Collin Johns, the top doubles players in the world, is planning Helios, a 25-court mega facility in Bridgetown, Pasig City, in Metro Manila. The center court seats 2,000 and the opening is set for 2028. Kosmas Athletic Ventures Corporation (KAVC) will run it, with Robinsons Land on the landowner and developer side. For anyone in Japanese pickleball wrestling with player development and adding courts, this is a yardstick for what is happening in Asia.<\/p>\n
The main Helios building runs eight stories, six of them given to sport and recreation. It will hold a gym, a sports clinic and food and drink, and is aimed at hosting international leagues such as the Professional Pickleball Association (PPA) and Major League Pickleball (MLP). At 25 courts it can carry a whole city's tournament calendar, and the 2,000-seat center court is designed for broadcast, for a show meant to be watched.<\/p>\n
\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u672c\u65bd\u8a2d\u3092\u5f85\u305f\u305a\u306b\u8d70\u308a\u51fa\u3059\u66ab\u5b9a\u65bd\u8a2d\u300cHelios Beta\u300d\u306e\u5b58\u5728\u3067\u3042\u308b\u3002\u3053\u3061\u3089\u306f14\u9762\u30672026\u5e74\u7b2c4\u56db\u534a\u671f\u306b\u5b8c\u6210\u4e88\u5b9a\u3002\u305d\u3057\u306612\u6708\u306b\u306f\u3001PPA\u30a2\u30b8\u30a2\u30c4\u30a2\u30fc\u306e\u30d5\u30a3\u30ea\u30d4\u30f3\u521d\u6226\u300cPPA 125\u300d\u3092\u3053\u3053\u3067\u958b\u50ac\u3059\u308b\u4e88\u5b9a\u3067\u3042\u308b\u3002\u30cf\u30b3\u304c\u5b8c\u6210\u3059\u308b\u524d\u304b\u3089\u56fd\u969b\u5927\u4f1a\u306e\u65e5\u4ed8\u3092\u5148\u306b\u7f6e\u304f\u9032\u3081\u65b9\u306b\u306f\u3001\u9700\u8981\u304c\u65bd\u8a2d\u6574\u5099\u306e\u30b9\u30d4\u30fc\u30c9\u3092\u8ffd\u3044\u8d8a\u3057\u3066\u3044\u308b\u6771\u5357\u30a2\u30b8\u30a2\u306e\u5b9f\u614b\u304c\u8868\u308c\u3066\u3044\u308b\u3002<\/p>\n
The heart of the plan is that players have moved from playing to building. Collin Johns is a former world No. 1 with 35 PPA doubles titles, and his older brother Ben Johns has sat at the top of the men's game for years. The JDC the two founded handles facility design, project management, operations and branding end to end. The firm says the facilities it has worked on generate about twice the US average in revenue per court, which makes it less a consultancy trading on a player's name than a business selling revenue design.<\/p>\n
On court, Ben Johns isa player who, even while standing at the top of MLP, has days when he goes down 11-1<\/a>. That same person has begun building overseas the kind of venue that will carry his name for decades after he puts the paddle down. Alongside playing, Ben co-owns businesses such as Pickleball Getaways and Pickleball 360, and JDC sits on the same line. The Johns brothers are the first to embody a phase in which a pro's earnings reach past prize money, sponsors and equipment deals.<\/p>\n At the signing ceremony Collin Johns said: \"Pickleball is growing explosively around the world, and the Philippines is positioned to become a major hub in Asia.\" Dickie Bachmann, a former chairman of the Philippine Sports Commission, takes the operating lead on the KAVC side. Binding a player brand to local capital, real estate and government connections in a single package is the thinking behind the arrangement.<\/p>\n \u6295\u8cc7\u5148\u304c\u6771\u5357\u30a2\u30b8\u30a2\u306b\u5bc4\u308b\u7406\u7531\u306f\u3001\u53c2\u52a0\u8005\u306e\u4f38\u3073\u306b\u6570\u5b57\u3067\u8868\u308c\u3066\u3044\u308b\u3002UPA\u30a2\u30b8\u30a2\u3068YouGov\u306e\u8abf\u67fb\u3067\u306f\u3001\u30a2\u30b8\u30a2\u3067\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u3092\u8a8d\u77e5\u3059\u308b\u4eba\u306f\u7d0419\u5104\u4eba\u3001\u4e00\u5ea6\u3067\u3082\u30d7\u30ec\u30fc\u3057\u305f\u7d4c\u9a13\u8005\u306f\u7d048.12\u5104\u4eba\u3001\u67081\u56de\u4ee5\u4e0a\u30d7\u30ec\u30fc\u3059\u308b\u4eba\u3082\u7d042.82\u5104\u4eba\u306b\u9054\u3057\u3001\u5e02\u5834\u5168\u4f53\u304c\u524d\u5e74\u6bd460%\u3067\u4f38\u3073\u305f\u3068\u3055\u308c\u308b\u3002\u3068\u308a\u308f\u3051\u30d9\u30c8\u30ca\u30e0\u306f\u8a8d\u77e5\u738788%\u30fb\u30d7\u30ec\u30fc\u7d4c\u9a13\u738737%\u3068\u7d4c\u9a13\u306e\u88fe\u91ce\u304c\u6700\u3082\u5e83\u304f\u3001\u30d5\u30a3\u30ea\u30d4\u30f3\u3001\u30de\u30ec\u30fc\u30b7\u30a2\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u30822024\uff5e2025\u5e74\u306b\u8a8d\u77e5\u304c\u6025\u62e1\u5927\u3057\u305f\u3002\u7d4c\u9a13\u8005\u304c\u5148\u306b\u81a8\u3089\u307f\u3001\u5e38\u8a2d\u30b3\u30fc\u30c8\u304c\u5f8c\u3092\u8ffd\u3046\u2014\u2014\u3053\u306e\u9806\u756a\u3060\u304b\u3089\u3053\u305d\u3001\u3044\u307e\u5efa\u3066\u308b\u65bd\u8a2d\u304c\u9700\u8981\u3092\u4e38\u3054\u3068\u53d7\u3051\u6b62\u3081\u3089\u308c\u308b\u3002<\/p>\n \u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u52d5\u304d\u306f\u3001\u5b9f\u306f\u9996\u90fd\u3060\u3051\u306e\u73fe\u8c61\u3067\u306f\u306a\u3044\u3002\u5f53\u30b5\u30a4\u30c8\u3067\u3082the 17-court regional hub built on Negros Island<\/a>. Helios sits on a different tier from that grassroots. It is a mega-capital play, a player brand plus a major developer plus bids for international leagues, and both the size of the investment and the intent differ from a local community opening six courts out of its own pocket. That both are rising at once shows the depth of the Philippine market.<\/p>\n\u306a\u305c\u30d5\u30a3\u30ea\u30d4\u30f3\u306a\u306e\u304b\u3001\u7d4c\u9a13\u80058.12\u5104\u4eba\u3068\u3044\u3046\u30a2\u30b8\u30a2\u306e\u88fe\u91ce<\/h2>\n