{"id":4454,"date":"2026-07-21T00:03:49","date_gmt":"2026-07-20T15:03:49","guid":{"rendered":"https:\/\/pickle-times.com\/?post_type=news&p=4454"},"modified":"2026-10-13T21:03:03","modified_gmt":"2026-10-13T12:03:03","slug":"amway-mlp-sponsor","status":"publish","type":"news","link":"https:\/\/pickle-times.com\/en\/news\/amway-mlp-sponsor\/","title":{"rendered":"\u30a2\u30e0\u30a6\u30a7\u30a4\u304cMLP\u306e\u51a0\u3092\u8cb7\u3063\u305f\u3001\u672c\u5834\u306e\u770b\u677f\u3067\u4f1a\u54e1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u52d5\u304b\u3059\u6226\u7565"},"content":{"rendered":"

\u65e5\u672c\u30a2\u30e0\u30a6\u30a7\u30a4\u5408\u540c\u4f1a\u793e\u304c2026\u5e747\u670816\u65e5\u3001\u7c73\u56fd\u306e\u30d7\u30ed\u30ea\u30fc\u30b0\u300c\u30e1\u30b8\u30e3\u30fc\u30ea\u30fc\u30b0\u30fb\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\uff08MLP\uff09\u300d\u306e\u30aa\u30fc\u30e9\u30f3\u30c9\u5927\u4f1a\u3067\u30bf\u30a4\u30c8\u30eb\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u5c31\u304f\u3068\u767a\u8868\u3057\u305f\u30022026\u5e74\u30ec\u30ae\u30e5\u30e9\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u6700\u7d42\u6226\u304c\u300cAmway MLP Orlando\u300d\u3068\u306a\u308a\u30017\u670830\u65e5\u304b\u30898\u67082\u65e5\u307e\u3067\u30d5\u30ed\u30ea\u30c0\u5dde\u30aa\u30fc\u30e9\u30f3\u30c9\u306eESPN Wide World of Sports Complex\u3067\u958b\u50ac\u4e88\u5b9a\u3067\u3042\u308b\u3002\u65e5\u672c\u56fd\u5185\u3067\u306f7\u670821\u65e5\u304b\u30898\u670821\u65e5\u306b\u304b\u3051\u3066\u4f53\u9a13\u30a4\u30d9\u30f3\u30c8\u3082\u5b9f\u65bd\u3055\u308c\u308b\u3002\u56fd\u5185\u7af6\u6280\u56e3\u4f53\u3078\u306e\u652f\u63f4\u3067\u306f\u306a\u304f\u3001\u672c\u5834\u30a2\u30e1\u30ea\u30ab\u306e\u30ea\u30fc\u30b0\u306e\u770b\u677f\u3092\u8cb7\u3044\u306b\u884c\u3063\u305f\u70b9\u306b\u3001\u3053\u306e\u4e00\u624b\u306e\u72d9\u3044\u304c\u8868\u308c\u3066\u3044\u308b\u3002<\/p>\n

\u767a\u8868\u3057\u305f\u306e\u306f\u6771\u4eac\u90fd\u6e0b\u8c37\u533a\u306b\u672c\u793e\u3092\u7f6e\u304f\u65e5\u672c\u30a2\u30e0\u30a6\u30a7\u30a4\u5408\u540c\u4f1a\u793e\u3002\u7c73\u30a2\u30e0\u30a6\u30a7\u30a4\u306e\u6700\u9ad8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u30e1\u30ed\u30c7\u30a3\u30fc\u30fb\u30ca\u30c3\u30af\u30ec\u6c0f\u306f\u3001\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u3092\u300c\u3082\u306f\u3084\u5358\u306a\u308b\u30b9\u30dd\u30fc\u30c4\u3067\u306f\u306a\u304f\u3001\u4e16\u4ee3\u3084\u80cc\u666f\u3092\u8d85\u3048\u3066\u4e16\u754c\u4e2d\u306e\u4eba\u3005\u3092\u3064\u306a\u3050\u6587\u5316\u7684\u306a\u73fe\u8c61\u300d\u3068\u4f4d\u7f6e\u3065\u3051\u305f\u3002\u5065\u5eb7\u98df\u54c1\u3084\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u3092\u4e3b\u529b\u3068\u3059\u308b\u540c\u793e\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u7af6\u6280\u306f\u4e8b\u696d\u306e\u7269\u8a9e\u3068\u5730\u7d9a\u304d\u306b\u7f6e\u3051\u308b\u984c\u6750\u3060\u3063\u305f\u3002<\/p>\n

\"\u7c73\u56fd\u30ea\u30fc\u30b0\u306e\u71b1\u6c17\u304c\u4f1a\u54e1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u901a\u3058\u3066\u65e5\u672c\u306e\u4f53\u9a13\u4f1a\u3078\u5c4a\u304f\u69cb\u56f3\u3092\u793a\u3059\u7de8\u96c6\u56f3\"<\/figure>\n\n

MLP<\/strong>and why the naming rights carry so much value<\/h2>\n

MLP\u306f\u5143\u30d8\u30c3\u30b8\u30d5\u30a1\u30f3\u30c9\u904b\u7528\u8005\u306e\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30af\u30fc\u30f3\u6c0f\u304c2021\u5e74\u306b\u7acb\u3061\u4e0a\u3052\u305f\u3001\u30c1\u30fc\u30e0\u5bfe\u6297\u5f62\u5f0f\u306e\u30d7\u30ed\u30ea\u30fc\u30b0\u3067\u3042\u308b\u3002\u500b\u4eba\u6226\u304c\u4e2d\u5fc3\u3060\u3063\u305f\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u306b\u3001\u7537\u5973\u6df7\u6210\u306e\u30c1\u30fc\u30e0\u3067\u30dd\u30a4\u30f3\u30c8\u3092\u596a\u3044\u5408\u3046\u56e3\u4f53\u6226\u306e\u67a0\u7d44\u307f\u3092\u6301\u3061\u8fbc\u307f\u3001\u89b3\u308b\u5074\u304c\u5fdc\u63f4\u5148\u3092\u6301\u3066\u308b\u69cb\u9020\u3092\u3064\u304f\u3063\u305f\u3002\u767a\u8db3\u6642\u306b8\u3060\u3063\u305f\u30c1\u30fc\u30e0\u6570\u306f\u305d\u306e\u5f8c24\u307e\u3067\u5897\u3048\u3001\u30d7\u30ec\u30df\u30a2\u3068\u30c1\u30e3\u30ec\u30f3\u30b8\u30e3\u30fc\u306e2\u968e\u5c64\u306b\u5206\u304b\u308c\u3066\u3044\u308b\u3002\u30ec\u30d6\u30ed\u30f3\u30fb\u30b8\u30a7\u30fc\u30e0\u30ba\u3084\u30c8\u30e0\u30fb\u30d6\u30ec\u30a4\u30c7\u30a3\u3068\u3044\u3063\u305f\u8457\u540d\u30a2\u30b9\u30ea\u30fc\u30c8\u304c\u51fa\u8cc7\u8005\u3068\u3057\u3066\u540d\u3092\u9023\u306d\u3001\u30ea\u30fc\u30b0\u306f\u30c4\u30a2\u30fc\u8208\u884c\u306ePPA\u3068\u7d71\u5408\u3057\u3066\u4e00\u672c\u5316\u306b\u5411\u304b\u3063\u3066\u3044\u308b\u3002\u770b\u677f\u3092\u8cb7\u3046\u76f8\u624b\u3068\u3057\u3066\u3001\u6ce8\u76ee\u5ea6\u3068\u8cc7\u672c\u306e\u4e21\u9762\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u5bfe\u8c61\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n

\u6700\u7d42\u7bc0\u306b\u81ea\u793e\u540d\u3092\u51a0\u3059\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u512a\u52dd\u306e\u884c\u65b9\u304c\u6c7a\u307e\u308b\u6700\u3082\u8996\u8074\u304c\u96c6\u307e\u308b\u5834\u9762\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u8cbc\u308a\u4ed8\u3051\u308b\u884c\u70ba\u306b\u7b49\u3057\u3044\u3002\u30a2\u30e0\u30a6\u30a7\u30a4\u306e\u30a8\u30ca\u30b8\u30fc\u30c9\u30ea\u30f3\u30af\u300cXS\u300d\u306f\u73fe\u5730\u30c1\u30fc\u30e0\u306e\u30aa\u30fc\u30e9\u30f3\u30c9\u30fb\u30b9\u30af\u30a4\u30fc\u30ba\u3068\u4ee5\u524d\u304b\u3089\u30d1\u30fc\u30c8\u30ca\u30fc\u95a2\u4fc2\u306b\u3042\u308a\u3001\u4eca\u56de\u306e\u51a0\u30b9\u30dd\u30f3\u30b5\u30fc\u306f\u305d\u306e\u5ef6\u9577\u7dda\u4e0a\u3067\u958b\u50ac\u5730\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u7d50\u3073\u3064\u304d\u3092\u4e00\u6bb5\u5f37\u3081\u308b\u5e03\u77f3\u3067\u3042\u308b\u3002<\/p>\n

Not domestic growth butnaming rights in the sport's home<\/strong>\u2014 why Amway chose them<\/h2>\n
\"\u65e5\u672c\u306e\u516c\u5171\u4f53\u80b2\u9928\u3067\u4e16\u4ee3\u3092\u8d85\u3048\u3066\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u3092\u4f53\u9a13\u3059\u308b\u53c2\u52a0\u8005\"<\/figure>\n\n

Japan's pickleball population is still on its way up. If the bet were on domestic growth, sponsoring a national tournament or supplying equipment would look more direct. Amway went for the US league instead because its sales model runs on word of mouth among members worldwide. Material that members can share across borders is what becomes an asset. Stamping its name on a league in the American heartland reaches that cross-border network all at once far more efficiently than a Japan-only local event.<\/p>\n

The other reason is the fit with the company's business theme. Amway talks about extending healthy lifespan, and it zeroed in on a sport people can enjoy regardless of age or athletic background. Pickleball, easy to keep up even for people who would rather avoid hard running, sits comfortably inside the supplement and nutrition story of staying healthy by staying active. The company is not selling the sport; it is borrowing it as a symbol of a healthy lifestyle. Title sponsorship is the device that shows that symbol fused with the company name.<\/p>\n

MLP and Amway by the numbers<\/h2>\n\n
Item<\/th>Details<\/th><\/tr>\n
Title name<\/td>Amway MLP Orlando (final stop of the 2026 regular season)<\/td><\/tr>\n
Announcement Date<\/td>July 16, 2026 (Amway Japan LLC)<\/td><\/tr>\n
Event dates<\/td>2026\u5e747\u670830\u65e5\u301c8\u67082\u65e5\uff08\u4e88\u5b9a\uff09<\/td><\/tr>\n
Venues<\/td>ESPN Wide World of Sports Complex (Orlando, Florida)<\/td><\/tr>\n
Taster events in Japan<\/td>July 21 to August 21, 2026<\/td><\/tr>\n
MLP founded<\/td>2021 (founder Steve Kuhn)<\/td><\/tr>\n
Number of teams<\/td>8 at launch, 24 today (two tiers, Premier and Challenger)<\/td><\/tr>\n<\/table>\n

Reactions are split<\/h2>\n

How this move reads depends on where you stand. The brand-side logic is plain: by riding what Nakkleh calls a cultural phenomenon, the company can lay its worldview over health-minded consumers. Sell values rather than the sport, a reading that fits a consumer-goods company.<\/p>\n

From the league's side, a major consumer-goods name on the final stop raises the standing of the event. As the case of a cereal giant buying a team's name showed, money from food and health brands is flowing into pickleball in larger volumes, and MLP keeps being chosen as the place it lands.<\/p>\n

\u4e00\u65b9\u3067\u65e5\u672c\u306e\u30b9\u30dd\u30fc\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u304b\u3089\u306f\u3001\u51a0\u304c\u672c\u5834\u306b\u5411\u3044\u305f\u3053\u3068\u3067\u56fd\u5185\u7af6\u6280\u74b0\u5883\u3078\u306e\u6ce2\u53ca\u306f\u9650\u5b9a\u7684\u306b\u898b\u3048\u308b\u3001\u3068\u3044\u3046\u8aad\u307f\u3082\u3042\u308b\u3002\u4f1a\u54e1\u5411\u3051\u306e\u8a71\u984c\u3065\u304f\u308a\u3068\u3057\u3066\u306f\u52b9\u304f\u304c\u3001\u56fd\u5185\u306e\u7af6\u6280\u4eba\u53e3\u3092\u76f4\u63a5\u62bc\u3057\u4e0a\u3052\u308b\u4ed5\u639b\u3051\u306f\u4f53\u9a13\u30a4\u30d9\u30f3\u30c8\u306e\u4e00\u304b\u6708\u306b\u7559\u307e\u308b\u3002\u72d9\u3044\u304c\u666e\u53ca\u652f\u63f4\u3067\u306f\u306a\u304f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u7f6e\u304b\u308c\u3066\u3044\u308b\u4ee5\u4e0a\u3001\u305d\u3053\u3092\u6df7\u540c\u3059\u3079\u304d\u3067\u306f\u306a\u3044\u3002<\/p>\n

What Japanese companies can take from this<\/h2>\n

What this case puts to Japanese companies is that engaging with a growth market does not only mean becoming the one who grows it. Taking the lead role in spreading a sport that has yet to fully take off at home costs both stamina and risk. Amway instead slotted its name into a stage that already runs hot and routed that energy home through its members. Borrow the place where the sport is already growing, rather than growing it first.<\/p>\n

For companies in health and food, pickleball is a convenient symbol of moving without strain. Placing a product inside a scene of healthy time well spent avoids the pushiness of selling that product as competition gear. Treating the sport as the backdrop of a story rather than as ad inventory is the lesson here.<\/p>\n

Ripple Effects on the Industry<\/h2>\n

\u6d88\u8cbb\u8ca1\u30d6\u30e9\u30f3\u30c9\u304c\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u306e\u8208\u884c\u306b\u8cc7\u91d1\u3092\u5165\u308c\u308b\u6d41\u308c\u306f\u3001\u30ea\u30fc\u30b0\u3084\u30c1\u30fc\u30e0\u306e\u53ce\u76ca\u6e90\u3092\u7528\u5177\u30e1\u30fc\u30ab\u30fc\u4ee5\u5916\u3078\u5e83\u3052\u308b\u3002\u98df\u54c1\u30fb\u98f2\u6599\u30fb\u5065\u5eb7\u5206\u91ce\u304c\u65b0\u305f\u306a\u30b9\u30dd\u30f3\u30b5\u30fc\u5c64\u3068\u3057\u3066\u5b9a\u7740\u3059\u308c\u3070\u3001\u9078\u624b\u306e\u5f85\u9047\u3084\u30ea\u30fc\u30b0\u904b\u55b6\u306e\u5b89\u5b9a\u306b\u3082\u3064\u306a\u304c\u308b\u3002\u65e5\u672c\u3067\u3082\u7528\u5177\u30d6\u30e9\u30f3\u30c9\u304c\u30b3\u30fc\u30c8\u306b\u7528\u5177\u3092\u4f9b\u7d66\u3059\u308b\u52d5\u304d\u304c\u51fa\u3066\u304a\u308a\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u306e\u9854\u3076\u308c\u306f\u7af6\u6280\u7528\u54c1\u4ee5\u5916\u3078\u7740\u5b9f\u306b\u5e83\u304c\u308a\u3064\u3064\u3042\u308b\u3002\u30a2\u30e0\u30a6\u30a7\u30a4\u306e\u4e00\u624b\u306f\u3001\u305d\u306e\u6d41\u308c\u304c\u56fd\u5883\u3092\u307e\u305f\u3050\u5f62\u3067\u52a0\u901f\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n

Practical information<\/h2>\n

\u300cAmway MLP Orlando\u300d\u306f2026\u5e747\u670830\u65e5\u304b\u30898\u67082\u65e5\u307e\u3067\u3001\u30d5\u30ed\u30ea\u30c0\u5dde\u30aa\u30fc\u30e9\u30f3\u30c9\u306eESPN Wide World of Sports Complex\u3067\u958b\u50ac\u4e88\u5b9a\u3067\u3042\u308b\u3002MLP\u306f\u30c1\u30fc\u30e0\u5bfe\u6297\u306e\u56e3\u4f53\u6226\u3067\u3001\u7537\u5973\u6df7\u6210\u306b\u3088\u308b\u8907\u6570\u306e\u30de\u30c3\u30c1\u3067\u52dd\u6557\u3092\u7af6\u3046\u5f62\u5f0f\u306e\u305f\u3081\u3001\u500b\u4eba\u6226\u3057\u304b\u898b\u305f\u3053\u3068\u304c\u306a\u3044\u4eba\u306b\u306f\u65b0\u9bae\u306b\u6620\u308b\u306f\u305a\u3060\u3002\u65e5\u672c\u56fd\u5185\u3067\u306f7\u670821\u65e5\u304b\u30898\u670821\u65e5\u306b\u304b\u3051\u3066\u4f53\u9a13\u30a4\u30d9\u30f3\u30c8\u304c\u4e88\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001\u7af6\u6280\u3092\u521d\u3081\u3066\u624b\u306b\u53d6\u308b\u5165\u308a\u53e3\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3002\u89b3\u6226\u3084\u4f53\u9a13\u3092\u901a\u3058\u3066\u3001\u56e3\u4f53\u6226\u306a\u3089\u3067\u306f\u306e\u5fdc\u63f4\u306e\u71b1\u91cf\u3092\u78ba\u304b\u3081\u3066\u307f\u3066\u307b\u3057\u3044\u3002<\/p>\n

Summary<\/h2>\n

Amway put its name on MLP's final stop not to become a driver of the sport's growth in Japan, but to distribute the heat of the American scene to the world through its member network. Healthy lifespan, the company's own theme, pairs well with a sport people can play at any age, and borrowing the sport as a symbol of values sits at the root of the design. For Japanese companies, it reads as a live example that engaging with a growth market can mean renting the place where it is already growing, not only cultivating it yourself.<\/p>\n

Sources<\/h2>\n