Agassi Sports Entertainment (ASE), led by former tennis world No. 1 Andre Agassi, is launching a new Las Vegas-based tournament, the \"World Series of Pickleball.\" The commercial side is handled by the sports marketing firm Team Marketing, and it is envisioned as a team competition where pros, amateurs, and celebrities share the same court. Agassi himself is set to compete in the celebrity slot.<\/p>\n
The tournament is operated by ASE, in which Agassi is a major shareholder. ASE registered the \"World Series of Pickleball\" trademark in June 2025 and will build the tournament brand around it. Team Marketing serves as the commercial rights partner, with a plan to build revenue from sponsors, media rights, tickets, hospitality, and brand partnerships.<\/p>\n
In a statement, Agassi said the aim is to give the pickleball community \"a global stage where everyone who steps on the court has a chance to win.\"<\/p>\n
The tournament is designed as a team-based championship week open to pros, amateurs, and celebrities. Its broad accessibility, envisioning participants from around the world, is a defining feature, and Agassi will play as a celebrity player alongside pros and amateurs.<\/p>\n
The prize is described as \"a substantial prize pool,\" but a specific amount and the schedule have not been announced at this point.<\/p>\n
This is not Agassi's first involvement with pickleball. He has previously invested in a rating system and a members-only club business, putting money into ventures around the sport.<\/p>\n