{"id":3742,"date":"2026-06-13T16:32:44","date_gmt":"2026-06-13T07:32:44","guid":{"rendered":"https:\/\/pickle-times.com\/news\/vvv-topseries-acquisition\/"},"modified":"2026-06-13T16:32:44","modified_gmt":"2026-06-13T07:32:44","slug":"vvv-topseries-acquisition","status":"publish","type":"news","link":"https:\/\/pickle-times.com\/en\/news\/vvv-topseries-acquisition\/","title":{"rendered":"Publicly listed VVV Sports acquires the European, Middle Eastern, and African pickleball circuit \u201cTOPSERIES\u201d\u2014raising about \u00a5970 million for a dual Nasdaq listing and U.S. expansion"},"content":{"rendered":"

Listed on London's Aquis market,VVV Sports<\/strong>announced that it will acquire the international pickleball touring seriesTOPSERIES Pickleball<\/strong>\u201d over three days,100%<\/strong>centered on Europe, the Middle East, and Africa (EMEA). Along with it, it plans to raise5 million pounds (about 970 million yen)<\/strong>through a share issue, aiming for aNasdaq dual listing<\/strong>within the year and a US expansion by establishing the Miami-based US operating company \"VVV USA.\" The founder is British businessmanJonathan Rowland<\/strong>\u3002<\/p>\n

What is TOPSERIES -- one of EMEA's largest international touring series<\/strong><\/h2>\n

TOPSERIES is a pro touring series launched in January 2026, specialized in Europe, the Middle East, and Africa. It organizes a year-round event calendar in the region, aiming to expand US-led pro pickleball into EMEA. Through the acquisition, VVV Sports brings this touring series under its umbrella, securing a foundation for player development, event operation, and commercial partnerships all at once. The financial terms of the acquisition are undisclosed.<\/p>\n

An \"emerging-sports investment\" model bundling padel and pickleball<\/strong><\/h2>\n

VVV Sports is a holding-style business entity that champions building infrastructure for the fast-growing sports of padel and pickleball, and it also handles New York padel-hub development and the betting business \"VVV Sport Book.\" It explains that this raised capital will go to working capital and subsidiary investment, aiming to lead the EMEA pickleball sphere. Its distinctive feature is an investment-company-style move that bundles \"promotion + facilities + commerce\" rather than a single sport.<\/p>\n

Implications for the Japanese market<\/strong><\/h2>\n

A listed company acquiring a touring series itself, thickening its funds with a dual listing, and pushing into the US -- this whole sequence symbolizes pickleball's shift from a \"sport\" to an \"industry that is an investment target.\" In Japan too, industry-foundation building has begun, such as the Dentsu group's investment in an adoption operator, so the capital moves of overseas pro touring series are instructive for thinking about domestic event operation and sponsor design.<\/p>\n\n\n\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n<\/thead>\n
Acquiring company<\/td>\nVVV Sports (listed on London's Aquis market)<\/td>\n<\/tr>\n
Acquisition target<\/td>\nTOPSERIES Pickleball (an EMEA international touring series)<\/td>\n<\/tr>\n
Stake acquired<\/td>\n100% (amount undisclosed)<\/td>\n<\/tr>\n
Amount raised<\/td>\n5 million pounds (about 970 million yen)<\/td>\n<\/tr>\n
Listing plan<\/td>\nNasdaq dual listing within 2026<\/td>\n<\/tr>\n
US base<\/td>\nEstablishing VVV USA in Miami<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Recommended Reading:
\nandDentsu Group Invests in a Pickleball Promotion Business -- Five Major Companies Team Up to Build an Industry Foundation<\/a>
\nandApollo x Dundon inject $225 million into the pickleball industry -- a huge ecosystem with an $750 million enterprise value<\/a>
\nandTennis institution Dunlop launches its first pickleball product lineup<\/a><\/p>\n

Source:City A.M.<\/a>\uff0fThe Luxury Network Magazine<\/a><\/p>","protected":false},"excerpt":{"rendered":"

London-listed VVV Sports acquires 100% of the TOPSERIES pickleball circuit. With 5 million pounds raised, it's eyeing a dual Nasdaq listing and a Miami-based U.S. expansion.<\/p>","protected":false},"author":1,"comment_status":"","ping_status":"open","template":"","meta":{"_acf_changed":false,"ssp_meta_description":"","swell_btn_cv_data":""},"categories":[53],"tags":[],"region":[],"class_list":["post-3742","news","type-news","status-publish","hentry","category-overseas"],"acf":{"summary":""},"_links":{"self":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/news\/3742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/comments?post=3742"}],"wp:attachment":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/media?parent=3742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/categories?post=3742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/tags?post=3742"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/region?post=3742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}