{"id":3652,"date":"2026-06-11T12:05:34","date_gmt":"2026-06-11T03:05:34","guid":{"rendered":"https:\/\/pickle-times.com\/news\/dentsu-pickleball-fund\/"},"modified":"2026-09-28T15:59:13","modified_gmt":"2026-09-28T06:59:13","slug":"dentsu-pickleball-fund","status":"publish","type":"news","link":"https:\/\/pickle-times.com\/en\/news\/dentsu-pickleball-fund\/","title":{"rendered":"Dentsu Group Invests in a Pickleball Promotion Business -- Five Major Companies Team Up to Build an Industry Foundation"},"content":{"rendered":"<p>\u5e83\u544a\u5927\u624b\u306e\u96fb\u901a\u30b0\u30eb\u30fc\u30d7\u304c\u3001\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u4e8b\u696d\u8005\u3078\u306e\u51fa\u8cc7\u306b\u52d5\u3044\u305f\u3002<strong>\u6a2a\u65ad\u7d44\u7e54\u300c\u96fb\u901a\u30b9\u30dd\u30fc\u30c4&#038;\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\uff08\u96fb\u901aS&#038;E\uff09\u300d\u3092\u901a\u3058\u3066\u3001\u30b3\u30fc\u30c8\u904b\u55b6\u306a\u3069\u3092\u624b\u304c\u3051\u308b\u682a\u5f0f\u4f1a\u793e\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u30ef\u30f3\u306b\u8cc7\u672c\u53c2\u52a0\u3059\u308b<\/strong>\u3002\u540c\u793e\u306e\u8cc7\u91d1\u8abf\u9054\u306b\u306f\u3001\u96fb\u901a\u3092\u542b\u3080\u56fd\u5185\u5927\u624b5\u793e\u304c\u53c2\u52a0\u3002\u7528\u54c1\u3001\u30e1\u30c7\u30a3\u30a2\u3001\u4e0d\u52d5\u7523\u3068\u3044\u3063\u305f\u7570\u306a\u308b\u4e8b\u696d\u9818\u57df\u304b\u3089\u652f\u63f4\u3059\u308b\u69cb\u56f3\u304c\u7279\u5fb4\u3060\u3002<\/p>\n<h2 id=\"index_1\"><strong>Dentsu S&#038;E invests in Pickleball One<\/strong><\/h2>\n<p>The investor is Dentsu Group Inc. Through Dentsu S&#038;E, a group-wide initiative, it took an equity stake in Pickleball One Co., Ltd. (Uchisaiwaicho, Chiyoda Ward, Tokyo; founded July 2023; Representative Director Shusaku Kumakura). Pickleball One is a business that handles court operations, event planning and operation, media operations, and shop operations.<\/p>\n<h2 id=\"index_2\"><strong>A partnership bringing together five major companies<\/strong><\/h2>\n<p>\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u30ef\u30f3\u306e\u4eca\u56de\u306e\u8cc7\u91d1\u8abf\u9054\u3067\u306f\u3001\u96fb\u901a\u30b0\u30eb\u30fc\u30d7\u306e\u307b\u304b\u3001\u30a2\u30b7\u30c3\u30af\u30b9\u30fb\u30d9\u30f3\u30c1\u30e3\u30fc\u30ba\u3001Sansan\u3001TBS\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30fb\u30d1\u30fc\u30c8\u30ca\u30fc\u30ba\u3001\u4e09\u4e95\u4e0d\u52d5\u7523\u304c\u9023\u643a\u3059\u308b\u3002\u7528\u54c1\u30fb\u540d\u523a\u7ba1\u7406\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u4e0d\u52d5\u7523\u3068\u3001\u7570\u306a\u308b\u5f37\u307f\u3092\u6301\u3064\u5927\u624b\u304c\u9854\u3092\u63c3\u3048\u3001\u65e5\u672c\u306e\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u7523\u696d\u306e\u57fa\u76e4\u3065\u304f\u308a\u306b\u53c2\u52a0\u3059\u308b\u3002<\/p>\n<h2 id=\"index_3\"><strong>The five partnering companies and their aims<\/strong><\/h2>\n<table>\n<thead>\n<tr>\n<th>Company<\/th>\n<th>Domain<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Dentsu Group (Dentsu S&#038;E)<\/td>\n<td>Sports marketing \/ spread support<\/td>\n<\/tr>\n<tr>\n<td>ASICS Ventures<\/td>\n<td>Sporting goods \/ investment<\/td>\n<\/tr>\n<tr>\n<td>Sansan<\/td>\n<td>Services for corporations<\/td>\n<\/tr>\n<tr>\n<td>TBS Innovation Partners<\/td>\n<td>Media \/ investment<\/td>\n<\/tr>\n<tr>\n<td>Mitsui Fudosan<\/td>\n<td>Real estate \/ base development<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"index_4\"><strong>Consistent support from spread to market creation<\/strong><\/h2>\n<p>\u96fb\u901aS&#038;E\u306f\u3001\u57f9\u3063\u3066\u304d\u305f\u30b9\u30dd\u30fc\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u77e5\u898b\u3092\u6d3b\u304b\u3057\u3001\u7af6\u6280\u306e\u666e\u53ca\u30fb\u30d5\u30a1\u30f3\u30d9\u30fc\u30b9\u306e\u69cb\u7bc9\u30fb\u7af6\u6280\u4fa1\u5024\u306e\u5411\u4e0a\u3092\u652f\u63f4\u3059\u308b\u3002\u51fa\u8cc7\u5404\u793e\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u90fd\u5e02\u90e8\u306e\u30b3\u30fc\u30c8\u62e0\u70b9\u6574\u5099\u3001\u4f01\u696d\u3084\u500b\u4eba\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u3001\u7af6\u6280\u74b0\u5883\u306e\u5145\u5b9f\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u308b\u8a8d\u77e5\u62e1\u5927\u3001\u7528\u54c1\u8ca9\u58f2\u306e\u5f37\u5316\u3068\u3044\u3063\u305f\u9818\u57df\u304c\u3001\u5f93\u6765\u306e\u3088\u3046\u306a\u70b9\u7684\u306a\u6295\u8cc7\u3067\u306f\u306a\u304f\u3001\u4e00\u3064\u306e\u4e8b\u696d\u8005\u3092\u4e2d\u5fc3\u306b\u9762\u7684\u306b\u9032\u3081\u3089\u308c\u308b\u3002<\/p>\n<h2 id=\"index_5\"><strong>Impact on readers<\/strong><\/h2>\n<p>\u3053\u308c\u307e\u3067\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u95a2\u9023\u306e\u4e8b\u696d\u306f\u3001\u8907\u6570\u306e\u4f01\u696d\u306b\u3088\u308b\u500b\u5225\u306e\u6295\u8cc7\u306b\u7559\u307e\u308b\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u3002\u4eca\u56de\u3001\u5927\u624b5\u793e\u306b\u3088\u308b\u8cc7\u672c\u3068\u9023\u643a\u304c\u30b3\u30fc\u30c8\u904b\u55b6\u4e8b\u696d\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3067\u3001\u5b9f\u8cea\u7684\u306a\u5909\u5316\u304c\u751f\u3058\u308b\u3002\u30b3\u30fc\u30c8\u65b0\u8a2d\u306e\u30da\u30fc\u30b9\u52a0\u901f\u3001\u5927\u4f1a\u904b\u55b6\u306e\u8cea\u5411\u4e0a\u3001\u7af6\u6280\u7528\u54c1\u306e\u6d41\u901a\u62e1\u5927\u3001\u30c6\u30ec\u30d3\u3084\u30cd\u30c3\u30c8\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u8a8d\u77e5\u62e1\u5927\u3068\u3044\u3063\u305f\u9818\u57df\u304c\u540c\u6642\u9032\u884c\u3059\u308b\u74b0\u5883\u304c\u6574\u3063\u305f\u3002\u7af6\u6280\u306b\u521d\u3081\u3066\u63a5\u3059\u308b\u5165\u53e3\u304c\u5897\u3048\u3001\u7d99\u7d9a\u7684\u306b\u697d\u3057\u3080\u305f\u3081\u306e\u74b0\u5883\u304c\u4e26\u884c\u3057\u3066\u6574\u5099\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<h2 id=\"index_6\"><strong>Summary<\/strong><\/h2>\n<p>\u5e83\u544a\u30fb\u7528\u54c1\u30fb\u4e0d\u52d5\u7523\u30fb\u30e1\u30c7\u30a3\u30a2\u306e\u5927\u624b\u304c\u4e00\u3064\u306e\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u4e8b\u696d\u8005\u3078\u306e\u51fa\u8cc7\u3067\u9023\u643a\u3059\u308b\u3053\u3068\u306f\u3001\u540c\u5e02\u5834\u3092\u672c\u683c\u7684\u306a\u7523\u696d\u3068\u3057\u3066\u6349\u3048\u308b\u5224\u65ad\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u8907\u6570\u4f01\u696d\u306b\u3088\u308b\u8cc7\u672c\u3068\u4e8b\u696d\u30ce\u30a6\u30cf\u30a6\u306e\u6d41\u5165\u306f\u3001\u5e02\u5834\u5168\u4f53\u306e\u4f53\u5236\u6574\u5099\u3092\u52a0\u901f\u3055\u305b\u308b\u3060\u308d\u3046\u3002<\/p>\n<h2 id=\"index_7\"><strong>Related Articles<\/strong><\/h2>\n<ul>\n<li><a href=\"https:\/\/pickle-times.com\/en\/news\/japan-facility-boom\/\">Pickleball courts popping up at hotels and commercial facilities one after another\u2014the full picture of the facility rush<\/a><\/li>\n<li><a href=\"https:\/\/pickle-times.com\/en\/news\/japan-pickleball-population\/\">Japan's pickleball competitive population is 330,000, with 11.89 million potential<\/a><\/li>\n<li><a href=\"https:\/\/pickle-times.com\/en\/news\/funemizu-livestream-sponsor\/\">17LIVE signs sponsorship contracts with 3 players including Yuta Funamizu\u2014why a streaming app is betting on it<\/a><\/li>\n<\/ul>\n<h2 id=\"index_8\"><strong>Source<\/strong><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.group.dentsu.com\/jp\/news\/release\/001641.html\">Dentsu Group news release<\/a><\/li>\n<li><a href=\"https:\/\/pickle-one.com\/news\/funding\/\">Pickleball One press release<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>The Dentsu Group invests in Pickleball One through Dentsu S&#038;E. Five major companies \u2014 including ASICS Ventures, Sansan, TBS, and Mitsui Fudosan \u2014 are joining forces to build the foundation of Japan's pickleball industry.<\/p>","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"ssp_meta_description":"","swell_btn_cv_data":"","pt_pr_sponsor":""},"categories":[1],"tags":[],"region":[],"class_list":["post-3652","news","type-news","status-publish","hentry","category-basic-knowledge"],"acf":{"summary":""},"_links":{"self":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/news\/3652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/comments?post=3652"}],"wp:attachment":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/media?parent=3652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/categories?post=3652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/tags?post=3652"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/region?post=3652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}