{"id":3461,"date":"2026-04-14T13:00:00","date_gmt":"2026-04-14T04:00:00","guid":{"rendered":"https:\/\/pickle-times.com\/news\/tokyo-tower-pickleball-naming\/"},"modified":"2026-09-28T21:05:48","modified_gmt":"2026-09-28T12:05:48","slug":"tokyo-tower-pickleball-naming","status":"publish","type":"news","link":"https:\/\/pickle-times.com\/en\/news\/tokyo-tower-pickleball-naming\/","title":{"rendered":"\u3010\u65bd\u8a2d\u3011\u6771\u4eac\u30bf\u30ef\u30fc \u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u30b3\u30fc\u30c8\u306e\u547d\u540d\u6a29\u3092\u30d9\u30b9\u30c8\u30a2\u30e1\u30cb\u30c6\u30a3\u304c\u53d6\u5f97\u2014\u2014\u65e5\u672c\u521d\u306e\u8a66\u307f\u3001\u65bd\u8a2d\u8cc7\u91d1\u8abf\u9054\u30e2\u30c7\u30eb\u306e\u5b9f\u4f8b"},"content":{"rendered":"

\u6771\u4eac\u30bf\u30ef\u30fc\u5185\u306e\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u30b3\u30fc\u30c8\u306b\u3001\u30d9\u30b9\u30c8\u30a2\u30e1\u30cb\u30c6\u30a3\u682a\u5f0f\u4f1a\u793e\u304c\u547d\u540d\u6a29\uff08\u30cd\u30fc\u30df\u30f3\u30b0\u30e9\u30a4\u30c4\uff09\u3092\u53d6\u5f97\u3057\u305f\u3053\u3068\u304c\u767a\u8868\u3055\u308c\u305f\u3002\u65bd\u8a2d\u540d\u79f0\u306f\u300c\u6771\u4eac\u30bf\u30ef\u30fc \u30d9\u30b9\u30c8\u30a2\u30e1\u30cb\u30c6\u30a3 \u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u30b3\u30fc\u30c8\u300d\u306b\u6539\u79f0\u3055\u308c\u308b\u3002\u30e9\u30f3\u30c9\u30de\u30fc\u30af\u65bd\u8a2d\u3067\u306e\u30d4\u30c3\u30af\u30eb\u30dc\u30fc\u30eb\u547d\u540d\u6a29\u53d6\u5f97\u306f\u65e5\u672c\u3067\u521d\u3081\u3066\u306e\u8a66\u307f\u3067\u3042\u308a\u3001\u30b9\u30dd\u30fc\u30c4\u65bd\u8a2d\u306e\u6c11\u9593\u8cc7\u91d1\u8abf\u9054\u30e2\u30c7\u30eb\u3092\u793a\u3059\u4e8b\u4f8b\u3068\u3057\u3066\u91cd\u8981\u3060\u3002<\/p>\n

Overview of the naming-rights acquisition<\/h2>\n\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n<\/thead>\n
Facility<\/td>\nPickleball court inside Tokyo Tower<\/td>\n<\/tr>\n
Company acquiring naming rights<\/td>\nBest Amenity Co., Ltd.<\/td>\n<\/tr>\n
New facility name<\/td>\nTokyo Tower Best Amenity Pickleball Court<\/td>\n<\/tr>\n
Location<\/td>\nMinato-ku, Tokyo (on the Tokyo Tower grounds)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Best Amenity Co., Ltd. is a company engaged in the wholesale and manufacture\/sale of food, beverages, and daily goods. As a strategy to raise brand awareness through acquiring sports-facility naming rights, it chose Tokyo Tower, one of Japan's foremost tourist spots.<\/p>\n

What are naming rights<\/h2>\n

Naming rights are a contract in which a company acquires the right to put its brand name on the name of a sports or public facility. It's a familiar approach for baseball and soccer stadiums, but applying it to a pickleball court is rare in Japan.<\/p>\n

\u4f01\u696d\u5074\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u65bd\u8a2d\u3092\u8a2a\u308c\u308b\u6765\u5834\u8005\u30fb\u30e1\u30c7\u30a3\u30a2\u5831\u9053\u30fbSNS\u6295\u7a3f\u3092\u901a\u3058\u305f\u7d99\u7d9a\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u9732\u51fa\u3060\u3002\u6771\u4eac\u30bf\u30ef\u30fc\u306f\u5e74\u9593300\u4e07\u4eba\u4ee5\u4e0a\u306e\u6765\u5834\u8005\u304c\u3044\u308b\u3053\u3068\u3067\u77e5\u3089\u308c\u3001\u56fd\u5185\u5c48\u6307\u306e\u89b3\u5149\u30b9\u30dd\u30c3\u30c8\u3002\u305d\u306e\u30b3\u30fc\u30c8\u540d\u79f0\u306b\u30d6\u30e9\u30f3\u30c9\u304c\u5165\u308b\u3053\u3068\u3067\u3001\u30b9\u30dd\u30fc\u30c4\u00d7\u89b3\u5149\u00d7\u4f01\u696d\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u76f8\u4e57\u52b9\u679c\u304c\u898b\u8fbc\u307e\u308c\u308b\u3002<\/p>\n

The significance of naming rights for Japanese pickleball facilities<\/h2>\n

Japan's pickleball industry is in a rapid-growth phase.The new structure formed by merging the JPA and PJF, \"Pickleball Japan,\"<\/a>\u304c4\u670814\u65e5\u306b\u59cb\u52d5\u3057\u3066\u3001\u7af6\u6280\u57fa\u76e4\u306e\u6574\u5099\u304c\u9032\u3093\u3067\u3044\u308b\u3002<\/p>\n

Amid this, the emergence of naming-rights acquisition -- a \"private financing model\" -- for a facility is significant. A model that funds facility operation and upkeep through corporate sponsorship rather than relying on taxes or membership fees could contribute to accelerating facility development going forward.<\/p>\n

Sansan Tokyo Open<\/a>\u306e\u3088\u3046\u306a\u4f01\u696d\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u5927\u4f1a\u30ec\u30d9\u30eb\u3067\u6d78\u900f\u3057\u3066\u304d\u305f\u4e2d\u3001\u65bd\u8a2d\u30ec\u30d9\u30eb\u3067\u306e\u547d\u540d\u6a29\u53d6\u5f97\u306f\u696d\u754c\u306e\u8cc7\u91d1\u8abf\u9054\u624b\u6bb5\u306e\u591a\u69d8\u5316\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n

Access<\/h2>\n

Tokyo Tower is at 4-2-8 Shibakoen, Minato-ku, Tokyo. The nearest stations are Akabanebashi Station on the Toei Oedo Line (5-minute walk) and Onarimon Station on the Toei Mita Line (7-minute walk).<\/p>\n

FAQ<\/h2>\n

Q. What are the court usage fees?<\/strong>
\nA. For details, please check the Tokyo Tower official site or the court operator.<\/p>\n

Q. What kind of company is Best Amenity?<\/strong>
\nA. It is a company engaged in the manufacture, wholesale, and sale of food, beverages, and daily goods. This naming-rights acquisition is a strategic sponsorship aimed at raising brand awareness.<\/p>\n

Q. From when are the naming rights in effect?<\/strong>
\nA. \u767a\u8868\u306b\u57fa\u3065\u304d2026\u5e744\u6708\u306b\u5951\u7d04\u7de0\u7d50\u3002\u65bd\u8a2d\u3078\u306e\u8868\u793a\u306f\u9806\u6b21\u66f4\u65b0\u4e88\u5b9a\u3067\u3059\u3002\u8a73\u7d30\u306f\u6771\u4eac\u30bf\u30ef\u30fc\u516c\u5f0f\u60c5\u5831\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n

[Source]
\nTokyo Tower x Best Amenity naming-rights agreement announcement (April 2026)<\/p>","protected":false},"excerpt":{"rendered":"

Best Amenity acquires naming rights to the pickleball court inside Tokyo Tower, renaming it the Tokyo Tower Best Amenity Pickleball Court. We explain facility naming rights as a new monetization model for Japan's pickleball industry.<\/p>","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"ssp_meta_description":"","swell_btn_cv_data":"","pt_pr_sponsor":""},"categories":[],"tags":[],"region":[],"class_list":["post-3461","news","type-news","status-publish","hentry"],"acf":{"summary":""},"_links":{"self":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/news\/3461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/comments?post=3461"}],"wp:attachment":[{"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/media?parent=3461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/categories?post=3461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/tags?post=3461"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/pickle-times.com\/en\/wp-json\/wp\/v2\/region?post=3461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}